Gone are the days when only the powerful few had the ability to be heard. Thanks to the fabulous Internet, now even young Oliver down the street can project his voice across oceans. Podcasting is one of the newest, freshest ways for him to do that.
A podcast can be best defined as an audio blog that is syndicated via an RSS feed. A podcast is actually very similar to the radio (sans commercials, of course!) Unlike radio, however, it can be downloaded onto any smartphone, iPod or any other mp3 device at the listener’s convenience. Also unlike radio, podcasts are not regulated by FCC standards; they can say anything about any topic at any time, so listeners almost always get raw, unfiltered entertainment. No wonder why more than 100 million Americans listen to at least one podcast every month! (Source: Musicoomph)
Have you thought about starting your own podcast? Follow this guide and you’ll be on your way.
Five Tips for Starting a Podcast
Step 1: Get a Niche.
In other words, you need to know precisely what your podcast will touch on. It could be anything – a countdown of your favorite songs from the ‘90s or a discussion on the nitty-gritty political issues of your country. Just remember to keep what you offer to your audience fresh and interesting. For some inspiration on what your podcast is going to say, it is a good idea to see what other podcasters are up to.
Step 2: Get a Plan.
Once you have identified your niche, get down to details. First, decide the format. Will there be a running theme? What form will your podcast take? – Solo, interview or call-in? How long will the podcast be? Will you play music of any sort? Secondly, divide and plan the podcast according to the format. How many topics will you cover? How long will each topic last? When will you use music or audio clips? How will you deliver your intro and outro? Your goal here is to give your podcast a structure and not make it sound monotonous.
Step 3: Get Tech.
You have got everything in theory, now you need to put it into practice. To record your podcast, you are going to need some basic equipment – a good enough external microphone for a sharper and more professional sound and a pair of high-quality headphones. You will also need the software to edit what you have recorded – Adobe Audition (paid | PC & Mac), Audacity (free | PC & Mac) and GarageBand (free | Mac) are some of the best audio editing software in the market today, so you might want to check them out. Don’t want to edit the podcast yourself? Let Rocket Podcasts handle it for you.
Step 4: Get Published.
After you have finished recording and editing your podcast, you need to get it live. You can either upload it to your personal website or use one of the many reliable, good-quality hosting services available online. Keep in mind that audio files are space hogs and if you choose to upload your podcast on your website, you can quickly exhaust all the storage capacity of your hosting account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. The takeaway? If you want your listeners to download or stream your podcasts without any trouble, using a hosting service makes a smart sense.
Step 5: Get a Website.
Many podcasters think since they are already publised, they don’t need a podcast website. They are missing a huge opportunity. Having your own podcast website allows you to engage with your audience, collect visitors’ email addresses, build brand awareness, make your podcast shareable, promote your podcast and get listed in the search engines. Rocket Podcasts specializes in creating effective podcast websites.
That’s it. Wasn’t that simple? Following these 5 tips for starting a podcast will go a long way to ensuring you get the word out about what you do and what you offer to the world.