Looking to learn how to make podcast cover artwork? You’ve come to right place…
Podcasting is a competitive field with millions of podcasters attempting to gain audience attention. If you want to find any success in this field, you need to make sure every aspect of your podcast is polished and professional.
This includes all the graphics and podcast cover art. As podcasting is usually an audio experience, many creators don’t pay any attention to the graphics associated with their channel. If you look at successful channels, you will notice that their cover artwork is professional, meaningful, and fits in with their brand.
Your audience might not focus on the artwork consciously, but they will be influenced by it. If the cover looks sloppy or outdated, your target audience will be less likely to listen to the podcast. Here we provide some tips and tricks on how to make your podcast artwork:
1. Focus on the Size
Your cover art should fit the size requirements set by podcasting platforms like Apple Podcasts, Google Podcasts, Stitcher, etc. While there are dozens of excellent platforms available today, it is best to optimize the artwork based on Apple’s requirements. Here’s a look at some of the essential factors to consider:
- The cover art should be at least 1400 x 1400 pixels. Apple’s recommended size is 3000 x 3000 pixels, and 2000 x 2000 pixels works best on most platforms.
- Make sure the podcast file is either PNG or JPEG. The platforms won’t be able to read other file formats.
- Make sure the image is in the RGB spectrum for the best results.
- Ensure the image looks crisp and clean in smaller resolutions too. Some displays and resolutions are lower than the standard Apple Podcast user interface.
If your cover art is of the right size, it will look great on all platforms without any impact on image quality. If the graphic is too small, it will appear distorted and stretched out.
2. Understand Your Brand
The podcast cover should accurately reflect your brand because it is the first thing your audience sees. They also see it every time they listen to your content, which means consistency between the brand message and cover design is essential. If you already have an established brand and want to branch out to podcasting, make sure it is accurately represented in the cover art.
For example, the successful tech YouTuber Marques Brownlee, also known as MKBHD, started a podcast called Waveform. The cover art featured a well-established logo, creatively incorporated into the podcast’s name. It also featured his signature red details and hoodie. This allows his established audience to easily connect with the podcast, which is what you need to do if you already have a brand presence.
If you’re a new podcaster with no online presence, you have more freedom. Consider factors like the podcast’s name, content, target audience, industry, and think about what you want to tell people through your branding. That helps you create a cover that strongly resonates with your audience and is a good representation of the podcast.
3. Have a Clear Message
The podcast’s message and purpose should be evident in the cover art. For example, if you’re a morning productivity channel, graphics like a coffee mug, journal, sunrise, etc. can help convey the right message. These graphics will showcase the purpose of your channel well.
The cover art should inspire curiosity and awaken interest. People should be able to look at the colors, graphics, font style, and design style and immediately get an idea of what they can expect.
Good Night Stories For Rebel Girls () is a perfect example of how cover art can convey the right message. Everything from the font to the color-scheme brings things like night, dreams, ambitions, rebellion, and girls to mind. This can help you develop a broad and steady audience base over time.
4. Keep It Minimalist
Make sure your cover art is eye-catching but minimalist. It is easy to go overboard with the design and make it too cluttered. If the image is too busy, most of your audience won’t be able to remember its distinctive characteristics, which defeats the purpose of the cover graphic.
Keep it clean, simple, and clear to grasp audience attention and ensure they remember you. Harvard Business Review’s IdeaCast cover art is clean, minimalist, on-brand, and conveys the message clearly. It immediately catches attention and is memorable. This is the kind of cover art that will look great on all sorts of platforms from Apple to Spotify.
The quality of the image plays an important role. It can either attract audiences or deter them, which is why it is a good idea to invest some time and money into it. Hire a graphic or logo designer with experience in the field to create your podcast cover and graphics. That will ensure your online presence looks polished and professional.
Ok. Hopefully we’ve set you on the right path on how to create your podcast cover artwork. Rather not handle it yourself? Rocket Podcast will create your podcast cover artwork. It is one of the may services we offer and we would love to help brand your podcast.